“For Those Who Hate Verbal Shortcuts”

(September 18, 2019)

‘Ap’portunity –

a trite, cheap marketing trick:

is ‘application!’*

*(“Ap” is the shortcut for Application. Application is what one does to an object needing more attention. Like, putting it in a drawer with the power off and applying some peace and quiet to your life. You still have a landline, right? When the big wind comes and knocks down the cell tower a landline still will work. And that, my friend, is when your “apply” an answering machine with all external sound – keep the blinking light if you like or must – turned off on that landline telephone. Now, that’s an Application! Old Mister Luddite makes sense from time to chime, neh?)

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